Hi all. If you’re like most people, you probably spend a lot of time every day on social media like Instagram, TikTok, YouTube, or Facebook. Tell me, How do social media apps make money?
Social media platforms rake in cash mainly through advertising. When you're scrolling through your feed, those sponsored posts or targeted ads? That's where the money's at. These platforms collect tons of data about users—what we like, click, share—and use it to tailor ads to our interests. Plus, they offer businesses analytics tools like Google Analytics 4 vs Universal Analytics, which helps them understand user behavior better for more effective ad targeting. So every click, view, or like is basically a payday for these platforms.
Social media platforms rake in cash mainly through advertising. When you're scrolling through your feed, those sponsored posts or targeted ads? That's where the money's at. These platforms collect tons of data about users—what we like, click, share—and use it to tailor ads to our interests. Plus, they offer businesses analytics tools like Google Analytics 4 vs Universal Analytics, which helps them understand user behavior better for more effective ad targeting. So every click, view, or like is basically a payday for these platforms.