top of page
vietnam_640.png

ONE AFG VIETNAM

A guide for all AFG people to become ONE

WHY IS ONE AFG VIETNAM?

For almost 30 years, AFG Vietnam has been delighting food enthusiasts. Since our first restaurant opened its doors in June 1996, we've been dedicated to crafting memorable dining experiences. Our diverse menu, ranging from elegant European fare to rich Asian flavors, ensures there's something for everyone.

With nearly 50 restaurants across the country, including popular brands like AL Fresco's, Pepperonis, Jaspas, Jacksons Steakhouse, and Papa's Joe, and a team of over 1,000 passionate staff, AFG Vietnam is always striving to exceed our customers' expectations.

 

We see dining as an opportunity to create lasting memories with friends and family. To gain the unique competitive advantage in today's fast-changing world, we need to create ONE AFG - which makes ONE brand promise by ONE voice represented by our unified team

Your idea has been submitted successfully!

An error occurred. Try again later

ONE OKR SUITE

ONE SOP SUITE

ONE MOA

why is one sp
Thin Pizza Crust
ONE AFG = ONE promise + ONE VOICE 
WHAT IS ONE AFG VIETNAM?
what is one sp

ONE promise by ONE voice

Screen Shot 2018-04-10 at 14.05.13.png

ONE promise for our customers made by ONE voice from the united team

Explain ONE AFG in your own business canvas

1. Click in the canvas below to learn how to read a company's business model 

2. Click here to create your own canvas

BMC1.jpg
how to make ONE AFG?
how to make one sp
silkpath log.png

1. Understand EPIC for customer satisfaction & EPIC for employee engagement

28_EPIC_new.png
82_EPIC_2.png

CUSTOMER SATISFACTION

TEAM EXCELLENCE

2. Watch the video to understand the alignment between

EPIC for customer satisfaction & EPIC for team excellence

Screen Shot 2018-04-09 at 08.58.34.png

3. Look closer into the real case of Hilton New York in 2000s to understand

why ONE AFG need to focus on Quality Failure Index

2. Focus on FQI

3. Use Quality Failure Index in OKR - Objectives 

Business-Model-Canvas.png

 - Focus on Quality Failure Index

4. Understand the Objectives & Key Results (OKR) to measure ONE AFG
(with a focus on Quality Failure Index) 
Click in each OKR to learn how to use

3.use QFI
shoppers
Indoor
Outdoor

THE KNOW 

01

average rating is 3 out of 5
average rating is 4.5 out of 5
AFG team KNOW customer journey to GROW


Teams understand & appreciate customer satisfaction journey

 The high-ups appreciate team knowledge & understanding

THE GROW 

02

average rating is 3 out of 5
average rating is 4.5 out of 5
AFG team GROW customer journey to SHOW excellence


Teams apply their knowledge into actual customer journey

Customers appreciate team knowledge of their journey

THE SHOW 

03

average rating is 3 out of 5
average rating is 4.5 out of 5
AFG team SHOW excellence to GO resilience

 Teams excel in service along customer satisfaction journey

Customers buy more, review, retain better & recommend others

THE GO 

04

average rating is 3 out of 5
average rating is 4.5 out of 5
AFG team GO resilence to BECOME UNIQUE


Team build brand identity & position UNIQUE market value

Unique Selling Points are branded within the community

indoor employee
external employee
innovation
revenue
Cost

One Promise

We keep all promises we make with our guests. If we fail, we are blessed with the 2nd chance

Learn More

One Voice

We all speak only ONE voice. We don't blame on others but we act on mistakes 

Learn More

5. Learn how to use Objectives & Key Results (OKR)

OKR

When we take conflicts as workplace data, they are no longer conflicts but reliable sources to resolve problems and improve quality

 a. Find out how to take a guest complaint

SP_TripAdvisor_feedback.png

 b. Find out how to respond to have a guest's positive feedback

SP_TripAdvisor.png

 c. Make your own official OKR proposal

This is the best way to contribute to ONE Silk Path

(Click into 07 numbers below for instructions in details)

Screen Shot 2021-01-08 at 09.40.59.png

​© 2025 by Respect Vietnam

All rights reserved 

bottom of page